Captivated Customers Blog » Email Marketing http://www.captivatedcustomers.com The blog to help you build customer experiences that drive customer loyalty & retention Thu, 11 Aug 2011 22:09:21 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Companies today are shedding business at an alarming rate due to one primary reason: a poor customer experience. But that doesn’t have to be your story. Research shows that building great customer experiences, not slashing your overhead, is the key to greater profits. Perhaps it’s because, in this day and age, the customer experience has never been more powerful – nor have customers ever been more vocal about it. When they have a poor customer experience, the first thing they do is tell their friends, and only 4% will come back after a bad experience. My clients call me “The Loyalty Lady” because I get results when it comes to creating an exceptional customer experience – the kind that creates loyal fans of your business. My number one goal as the Loyalty Lady is to help take your customer experience to an unprecedented level of success. Your Customer Experience Strategies matters. Let’s get started! Norma Huibregtse no Norma Huibregtse norma@captivatedcustomers.com norma@captivatedcustomers.com (Norma Huibregtse) The blog to help you build customer experiences that drive customer loyalty & retention customer service, customer experience, captivated customers Captivated Customers Blog » Email Marketing http://captivatedcustomers.com/images/logo.jpg http://www.captivatedcustomers.com/category/email-marketing/ Customers Just Wanna’ Have Fun http://www.captivatedcustomers.com/2009/11/01/customers-just-wanna-have-fun/ http://www.captivatedcustomers.com/2009/11/01/customers-just-wanna-have-fun/#comments Sun, 01 Nov 2009 22:03:19 +0000 NormaH http://www.captivatedcustomers.com/?p=610 Business People Laughing

You’ve heard the saying “girls just wanna’ have fun”, right?  Well, your customers want to have fun too!  Making your Customer Newsletter or Ezine engaging can increase your open rate and will make your customers look forward to the next one. Newsletters should be informative, entertaining, creative and engaging.

1) Content is King
Customers want tools to improve their business success.  Share the tools you have developed and link to your website for more information.  Give away free reports or white papers.  Imbed a poll or survey link that will engage your customers to provide feedback.

2) Make it Personal
Your customers want you to take it personally.  That is, they want to relate to you.  Include pictures and video links to provide an insight into your personality and outlook.  Ask your customers to provide a video testimonial and include a link.

3) Make it Fun
Humor is your friend.  Give your customers a reason to laugh.  Include a joke, cartoon, or funny story.  Everyone needs a good chuckle – as Nike says, “jest do it!”
 
4) Give a Gift
One of the best newsletters I received had a monthly drawing for a bottle of wine.  It didn’t matter about the quality of the wine.  It was just fun to get be in a drawing to receive something free. Give a gift or encourage the support of a charity.  You’ll enjoy it as much as they do.

5) Call to Action
Each email you send should have a definite call to action.  Do you want them to sign up for your Facebook Fan Page?  Would you like their friends to sign up for your newsletter? Have you given them a compelling reason to open your next newsletter?  Decide on your call to action and make it clear for them. 

Newsletters are here to stay.  They put you in front of your customers on a monthly basis and keep you top of mind.  Make sure your Newsletters are compelling and a must-read.  With a little creativity, you’ll have them coming back for more month after month.  To sign up for our Customer Service SMARTS Newsletter, click here.

    Norma Huibregtse is the Owner of Captivated Customers. She is a Customer Relationship Consultant, Business Coach, Blogger and Speaker. Her goal is to inspire business owners to captivate their customers and turn them into raving fans so that their businesses can experience increased profits and more fun.

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