Do you Skype for business?  I believe it is one of the most underutilized, low cost communication methods for micro and small business owners to stay connected to their customers, colleagues, potential employees so that they can save TIME and MONEY.

Skype (rhymes with Hype) is a software application that allows users to make voice calls over the Internet. Voice and Video Calls to other users within the Skype service are free, while calls to both traditional landline telephones and mobile phones cost 2.1 cents purchased through a user account system. Skype has also become popular for its additional features which include instant messaging, file transfer, and video conferencing. To use Skype, all you need is a PC or Mac computer, an internet connection (broadband is best), and a webcam to make video calls.

The possibilities are endless for using it for business.  I recently read about a Hair Salon that allows potential clients to Skype during preset hours to answer questions about their service.  Instead of a simple phone call, you can put a face to your business which will help them feel more connected to your business.

One of my clients needed to hire new employees for her business.  I suggested she set up initial interviews on Skype to quickly approve and disqualify candidates for a second interview based on that initial interview to save her time and money.

What about free consultations or follow-up consultations you do with clients.  Better than a phone call, you can use Skype to make this visual contact with your clients or potential clients.

These are just 3 examples of the use of Skype for business.  Check out the Skype case studies and see how you might apply it to your small business.  Oh, and remember to add your Skype Address to your business card!

My Skype address is “captivatedcustomers”.  If you would like a free ½ hour consultation about improving your customer experience to drive more sales, you can Skype me Friday afternoons between 2-4pm Arizona time.  Simply email me to schedule your Skype session at [email protected].