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Marketing Tips for QR Codes and Microsoft Tags
You’ve seen them – QR Codes. They are those funny looking data-matrix squares found on marketing materials, business cards, movie posters, t-shirts, etc. QR Codes have been around since 1997 and have resurfaced as a new found marketing tool. In fact, my latest Brookstone catalog last month was covered in QR Codes!
Why QR Codes Matter
- A Nielsen report indicates Smartphones account for 31% of US mobile phone owners as of December 2010.
- EMarketer predicts Smartphone ownership will reach 43% of the US mobile population by 2015
- Morgan Stanley Research estimates sales of Smartphones will exceed those of PCs in 2012
In a recent blog article written by Ryan Goff titled Breaking: QR Code Stats Revealed, a survey conducted by MGH revealed why users would use a QR Code and that by using QR Codes, it makes your marketing to stand out from the rest:
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