Customer Retention Builder – Need Customers for Life?

By NormaH · June 13, 2010 · Filed in Customer Engagement, Customer Loyalty, Customer Relationships

What would our businesses look like if we told our customers that we want to do business with them for life? Whether you are the owner of a retail establishment or a micro business owner, this customer retention technique can make a difference. The best time to do this is when our customers first do business with us.

As a former cosmetics consultant, I would make it part of the sales process to communicate with my new customers that I not only valued the initial sale, but I let them know that I wanted them to be customers for life. It made a huge difference in building that customer relationship.

Just think about it for a minute. Let’s say you went to a coffee shop and the counter person said to you as you were purchasing your coffee: “Thank you for coming in. We want you as a customer for life as long as you’ll have us.”

You might be taken aback by that type of statement but I believe most customers would be flattered to hear it. It shows your customers that you appreciate their business and you have extended an offer to come back. Combine that with an offer to a new customer for a buy one, get one next time they visit and you might end up with two new customers for life.

To boost customer relationships and customer retention in your business, tell your new customers that you want create a lifelong relationship. You’ll be glad you did! And when you do, tell us all about it by leaving a comment below.

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Norma Huibregtse of Captivated Customers

Norma is an innovative Customer Experience Strategist, Business Coach, Blogger and Speaker. Her goal is to inspire business owners to captivate their customers and turn them into raving fans so that their businesses can experience increased profits. Contact Norma at (480) 694-6940 or visit the website http://captivatedcustomers.com.