Facebook Customer Engagement

Have you ever thought about how you are engaging your connections on social media sites?  Take Facebook for instance.  If you have a fan page and you ignore it, how often will those connections come back to the page? They come to your fan page for great content, ideas, insights, and fun. Turn up customer engagement on your social media spaces and watch what happens.

Last week, I held a “Where’s Walda” contest on Facebook after being inspired by one of my Facebook friends. I told my fans that I hid Walda on one of my website pages and that the first person to find it would receive a gift card from me.  My goal was to have my fans learn more about my business by driving more traffic to my website and rewarding one of them for doing so. It resulted in a 150% increase in site visits from the previous day and a 6-fold increase in the average time on site.  WOW!  One happy fan found it and said that she was so impressed that she was going to try it too.

I’m convinced that fans just wanna’ have fun.  Customer engagement happens when you create the unexpected and extraordinary in your service experience, both online and offline. Walt Disney said it best when he said:  “Do what you do so well, that they will want to see it again and bring their friends.”

What are some of the ways that you have engaged your connections/customers on your social media spaces?  Post a comment and you could be featured on my Facebook Page.

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